SmartPlay™ is an innovative table gaming system that enhances table game play through the use of digital scorecards while collecting behavioral gameplay data to gauge and improve table game performance and profitability.
Unlike other digital solutions, SmartPlay doesn’t replace the enjoyment of playing with real chips and cards. It enhances it, with innovative features that players crave.
A 2016 study conducted at a Las Vegas casino showed that players using SmartPlay played 50% more rounds and increased their wagers by 25% as compared to those that didn’t use the device.
SmartPlay’s dashboards track all table and player activities in real time. This allows casinos to proactively analyze actions and outcomes to grow revenue.
SmartPlay’s Dashboards show:
- Table game activity
- Dealer performance
- Table performance
- Table utilization
- Player performance
- Table hold %
- Revenue, bets and rewards
SmartPlay’s dashboards track all table and player activities in real time. This allows casinos to proactively analyze actions and outcomes to grow revenue.
SmartPlay’s Dashboards show:
- Table game activity
- Dealer performance
- Table performance
- Table utilization
- Player performance
- Table hold %
- Revenue, bets and rewards
Casino experts speculate the growing decline in table game revenue is largely associated with the lack of millennial engagement. The current table game experience does not appeal to today’s millennial-driven culture nor does it provide casino’s with actionable data collection.
SmartPlay attracts Millennial Players to table games through its innovation digital experience.
- Increase table game revenue through real-time analytics & performance data
- Attract Millennial and Next Generation players with a feature rich digital experience
- Retain more valuable players by using data to test reward strategies and incentive triggers
We offer a risk-free trial so you can see, first hand, how SmartPlay can grow your casinos’ revenue and player experiences
Free trial includes:
- Setup for 1 table
- Unlimited player and admin access
- Promotional events
- Staff training
- Dedicated support
